In conjunction with The International Week of the Deaf, McDonald’s Finland collaborates with the well-known rapper Signmark to translate the restaurant chain’s iconic jingle into a sign language based song. Signmark and McDonald’s hope that the song will help to shed light on the prejudices people with hearing impairments face daily. Agency NORD DDB is behind the initiative.
McDonald’s latest campaign contributes to increased awareness about deafness with its first of a kind sign language jingle called Something bigger (I’m lovin’ it). The song is a part of McDonald’s Togetherness platform which aims to promote equality and inclusivity.